Social media is the sharing of user-created information. You can create content and share it using new technology tools, where it transforms monologue into dialogue. You don’t just talk at your fans, you can talk with them.
Its popularity is exploding because it allows people to connect to others online to form relationships both personal and professional. Social media is revolutionizing how people discover, read, and share news, information, and content.
Establishing an online presence is essential in today’s global marketplace. The Internet has provided an opportunity to develop relationships with people all over the world: there has never been a better time in history to find success as an independent author.
Using social media requires a proactive approach, and it means more than establishing your own personal web site (which is very important to do). Your fans have to be able to find your web site and your fans need to connect to you.
Blogging is a great way to engage with fans and generate new fans. WordPress is a good blogging service; it’s free and an effective way to interact with people.
Some quick statistics:
Can you see what a tremendous opportunity this gives you to develop new relationships? Just a few other stats:
There is unlimited geographical reach and virtually unlimited storage space when conducting business online. When the world is your marketplace, you can find the people in your niche, the ones who are waiting to read what you write. When you create a large enough presence online that they can find you, you will succeed in selling your book to your new fans.